About the project

James Hoffmann

James Hoffmann is an award-winning coffee professional, author, and communicator known for his influential work in specialty coffee. He won the World Barista Championship in 2007 and has since become one of the industry’s most respected voices through his educational YouTube channel, books, and global projects. James is recognized for making complex coffee topics accessible, combining deep technical knowledge with clarity, curiosity, and thoughtful exploration of flavor, process, and brewing.

Caravela, Origin & Global Distribution Partner

Caravela has been present in Guatemala since 2016, building long-term relationships with 23 coffee-growing communities across the country. Through three strategically located buying stations and a year-round, on-the-ground team, Caravela maintains direct engagement with producers, ensuring consistent support, quality control, and traceability.

As a sourcing partner, Caravela brings deep expertise in green coffee sourcing, processing, quality management, and international trade. Caravela's integrated model connects producers and roasters through structured processes that prioritize transparency, reliability, and long-term value creation.

Within this project, Caravela contributes its technical knowledge in green coffee processing, quality assurance, export operations, and global logistics ensuring that coffees move efficiently and consistently from origin to roasters worldwide.

With established importing capabilities across multiple markets, Caravela bridges origin and destination, supporting stability, visibility, and continuity throughout the supply chain.